Make Your Mark @ inkpop

Publisher’s Weekly (1/25/10) reports:

Monday marked the official launch of inkpop, an intejan25inkpoplogoractive writing platform and community for teenagers created by the HarperTeen imprint of HarperCollins Children’s Books. Inkpop serves as an online community for young writers; the publisher calls inkpop the “anchor” of its digital strategy for the teen market.

“As with all of our online consumer programs, the concept of community-building is aligned with our ongoing corporate digital marketing efforts to cultivate a two-way dialogue with our readers,” said Susan Katz, president and publisher of HarperCollins Children’s Books, in a statement. “Inkpop provides us with an interactive platform to engage directly with our audience, encourage a passion for writing, and discover new trends and opportunities in this growing and important community.”

Inkpop had a soft launch in late 2009 and currently boasts more than 10,000 members ages 13 and up, and 11,000 written submissions, which include novels, short stories, poetry, and essays. An editorial board of Harper editors will review the top five member selections each month, offering feedback on their work as well as, potentially, the possibility of publication. As the inkpop community develops, Harper plans to announce partnerships for the site and expand options for teens whose creative interests might include video, photography, or other media.

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