Penguin Debuts Augmented Reality Campaign for Vampire Academy

The real and the virtual mesh in Penguin Young Readers Group’s new campaign to promote Vampire Academy Signature Edition, a hardcover edition of the first volume of Richelle Mead’s Vampire Academy series. Razorbill released the book on November 25 with a 100,000-copy first printing.

The campaign employs Augmented Reality (AR), a new wave of interactive online technology that brings a flat image to life with additional content when the image is held up to a Webcam. Visit Penguin’s Official Vampire Academy Site and read the full article in Publisher’s Weekly.  It’s totally cool!

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