“Quick Study” Indicates: Kids Prefer eBooks to Print for Reading and Comprehension

Digital Book World (1/9/12) reports:

ipadGiven the choice between reading e-books or print books, children prefer e-books, a new, exploratory field study shows. Children who read e-books also retain and comprehend just as much as when they read print books, the study also suggests.

A new “QuickStudy” – so named for its short duration and the small size of its sample group – from the Joan Ganz Cooney Center observed 24 families with children ranging in age from three-to-six reading both print and e-books in the Summer and Fall of 2011. Most of the children in the study preferred reading an e-book to a print book and comprehension between the two formats were the same.

“If we can encourage kids to engage in books through an iPad, that’s a win already,” said Carly Shuler, senior consultant for industry studies at the Joan Ganz Cooney Center at Sesame Workshop is a New York based non-profit organization dedicated to understanding how children learn through digital media.

Read the rest of Jeremy Greenfield’s article HERE

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