Between 2005 and 2007, author James Patterson gave away more than $600,000 to promote literacy through his annual PageTurner Awards. But when he noticed that his own elementary school-age son had become a reluctant reader, he decided that there had to be another way to get children excited about reading.
October marked the soft launch of his newest PageTurner project, ReadKiddoRead.com, which replaces the awards.
Read more at http://www.publishersweekly.com/article/CA6631120.html?nid=2788
- Posted by Cori